The willingness within a panel to participate in surveys is often increased through attention-getting gestures. When planning the incentive measures, the following questions must be posed:
Should bonus points be assigned, and if so, how many should be assigned, and what can they be redeemed against?
Should prize draws be conducted within the panel?
Should money be paid out to the respondents?
For how long must records of money or bonus vouchers paid out be kept?
Should programs outside the tool be used? For example, are interfaces to automatic pay systems required?
Should the respondents receive non-material compensation, e.g. by granting them exclusive access to protected information?
Incentive management: To-dos
Clarify the logistical and financial framework.
Decide whether the panelists should be given incentives, and if so in which form.
Contact co-operation partners you wish to use in providing incentives (e.g. shopping vouchers).
Plan the workflows: Which administrator will be responsible for incentive management, how are your processes organized, how are the interfaces to external partners and external communications on the panel site planned?#
Bonus System
You can get an overview in thePeople → Incentive management → Bonus systemmenu, on the one hand, of the assigned bonus points and thus the financial situation of the panelist, while on the other hand, payments are also either confirmed or rejected here.