Businesses increasingly face the challenge of utilizing the potential of the social web in a strategic and operational manner. With the community functions, EFS Panel provides a solution to this challenge: Besides participating in surveys, participants are enabled to discuss directly with each other in forums and chats, as well as blog, swap videos, or rate other community members. This will make the panel platform a vital source of information for decisions concerning marketing, market research, and product development. This combination of quantitative and qualitative feedback options will facilitate new forms of customer involvement.
This chapter describes the community functions in detail:
Panelist profiles and panelist search
Display of the active panelists
Panelist rating
Personal blogs
Forums, discussions, and chats
Upload and download functions for swapping images, videos, and other file