The willingness within a panel to participate in surveys is often increased through attention-getting gestures. When planning the incentive measures, the following questions must be posed:
- Should bonus points be assigned, and if so, how many should be assigned, and what can they be redeemed against?
- Should prize draws be conducted within the panel?
- Should money be paid out to the respondents?
- For how long must records of money or bonus vouchers paid out be kept?
- Should programs outside the tool be used? For example, are interfaces to automatic pay systems required?
- Should the respondents receive non-material compensation, e.g. by granting them exclusive access to protected information?
Incentive management: To-dos
- Clarify the logistical and financial framework.
- Decide whether the panelists should be given incentives, and if so in which form.
- Contact co-operation partners you wish to use in providing incentives (e.g. shopping vouchers).
- Plan the workflows: Which administrator will be responsible for incentive management, how are your processes organized, how are the interfaces to external partners and external communications on the panel site planned?#
Bonus System
You can get an overview in the People → Incentive management → Bonus system menu, on the one hand, of the assigned bonus points and thus the financial situation of the panelist, while on the other hand, payments are also either confirmed or rejected here.
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Access to the bonus system menu is protected by the ACL right panelbonus: Read rights are required. |
Account Statement
The Account statement of bonus system tab in the People → Incentive management → Bonus system → Account statement menu provides an overview on all account movements in the Panel.
In the “Account statement” section, the additions and subtractions are listed, both in points and in currency.
- You can define yourself for which recent months the values should be listed in detail. To open the monthly statements, click on one of these months.
- The other values are aggregated per year.
- The “Total sum” row displays the sum of all additions and subtractions for the complete life time of the panel.
In the “Balance” section, you can double-check the account calculations of the incentive management. As already mentioned above, double entry bookkeeping is used. The following two values are calculated independently and should be identical:
- Sum of additions and subtractions: This row contains the “Total sum” value mentioned above, both in points and in currency. It is calculated by summing up all account movements in the personal accounts of the panelists.
- Sum of all panelist balances: For this value, the current status of the accounts of all panelists is summed up.
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Any discrepancy should be reported to the support in any case. |
Monthly statement
If you wish to view the account history of a particular month, click on the desired month in the overview described above.
In the “Additions” section, the additions performed in the respective month are aggregated by type and listed along with the number of additions, the sum total of allocated points, and the corresponding amount in the panel currency. The following types of additions are listed:
- Project: Bonus points allocated in a survey context. Allocation may be done via a bonus trigger or a final page.
- Registration: Bonus points allocated upon registration.
- Allocation for recruiting friends: Bonus points allocated as a reward for a successful Tell-a-Friend campaign.
- Participation in forum discussion: Bonus points allocated as a reward for participating in forum discussions.
- Cancellation: Bonus points credited to the panelist’s account if a payment request has to be cancelled.
- Allocation of bonus points by moderator: Allocations to individual panelists or groups performed manually via the admin interface.
Other gratification: Allocations from special programs.
In the “Subtractions” section, the subtractions performed in the respective month are aggregated by type and listed along with the number of subtractions, the sum total of subtracted points, and the corresponding amount in the panel currency. The following subtraction types are listed:
- Bonus: Bonus points redeemed for bonuses. Please note: Bonus points will be debited as soon as the panelists request payment of the bonus - and not just after the payment has been booked out by a moderator. If a payment request is cancelled, the bonus points will be reversed, see “Cancellation” above.
- Subtraction of bonus points by moderator: Subtractions performed manually via the admin interface.
- Points reset actions: If panelist accounts are reset to “zero”, the corresponding bonus points will be booked in this column.
- Other subtractions: Subtractions from special programs.
Current bonus points of the panelists split by panel status
The Listing according to panel status tab shows the distribution of the currentlyallocated bonus points by panel statuses.
Current bonus points of the panelists split by language version
The Listing according to language version tab shows the distribution of the currentlyallocated bonus points by language versions.
Account Statement of Individual Panelists
To access the account statement of individual panelists, go to the detail view of their accounts and click on the Edit incentives button. Panelists can view their account balance including account movements in the internal area of the external view.
Overview of Bonus Allocation for Project Participation
Usually, bonus points are earned through participation in surveys projects. Most often incentives are given for reaching final pages, they can also be connected to the answering of specific questions or other user-defined events.
In the People → Incentive management → Bonus system → Project list menu, all allocations of this type are tracked.
Bonus allocations per project
The table overview contains the following information:
- Projects: Project titles.
- Project type
- Project start and end
- Count: Number of participants rewarded.
- Last allocation of points: Date of the last allocation.
- Bonus points: The number of bonus points assigned.
- In currency: The value of allocated bonus points in the currency of the panel.
By clicking on the Excel icon in the “Actions” tab, you can download all allocations of the respective project in detail.
Bonus allocation within individual projects per month
When you click on a project name, the allocation of bonus points within a project is displayed according to month. The following information can be taken from the table:
- Month: All months in which there were allocations for a chosen project.
- Bonus points: The number of bonus points allocated in each month.
- In currency: The value of bonus points allocated in each month in the currency of the panel.
Overview of Bonus Allocation within the Scope of a Campaign
Bonus points can also be earned through the successful canvassing of new panelists within the scope of “canvass friends” campaigns.
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Persons are considered “successfully canvassed” if they have not only registered, but completed the master data survey as well. |
Bonus allocation according to campaign
A record of all of the campaigns in which bonus points were earned can be found in the People → Incentive management → Bonus system → Campaign list menu.
The table overview lists all campaigns with description, current status and the following information:
- Participants recruited but not active
- Recruited participants
- Added points: The number of bonus points allocated.
- Money value: The value of allocated bonus points in the currency of the panel.
Bonus allocation within an individual campaign
When you click on a campaign name, the distribution of bonus points within a campaign is displayed according to month. The following information can be taken from the table:
- Month: All months in which there were payments for a chosen campaign.
- Added points: The number of bonus points allocated in each month.
- Money value (currency): The value of bonus points allocated in each month.
Viewing Panelists with a Specified Number of Bonus Points
In the People → Incentive management → Bonus system → Bonus points overview menu, you can identify panelists whose account balance is above a preset minimum value.
Please proceed as follows:
- Enter in the field “Minimum amount of bonus points” the desired number of points. (If you enter “0”, all panelists will be displayed.)
- Optionally you can restrict the selection to panelists with a specific panel status.
- Confirm by clicking on Search.
- A list containing the data of the found panelists including first name, name, e-mail address, pseudonym, account, other ID, panel status, as well as the amount of bonus points and their monetary value, is displayed.
To download the list, use the Excel export and CSV export buttons.
Viewing Transactions for a Defined Period
In the People → Incentive management → Bonus system → Transactions overview menu, you can find all transactions processed in a specific period.
- All you need to do is define the time period and confirm with Search.
- The list contains detailed information for each transaction.
- To download the list, use the Excel export and CSV export buttons.
Exporting Bonus Points of Former Panelists
In the People → Incentive management → Bonus system → Bonus points log menu, you can download a list of panelists who have quit or were deleted, including their remaining bonus points. This function is of special importance if panelists request redemption of bonus points after quitting the panel: as all contact data are deleted when the status “deleted” is allocated, you cannot find out via panelists administration if and how many bonus points they had before quitting. Via the log, you can download the information needed.
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Write rights for panel_log are necessary to access the bonus points log. |
Configuring Currency and Conversion Factor for Incentive Management
People is being used worldwide. Therefore, it is important that as a panel owner you can decide for yourself which currency is to be displayed in the incentive management and which conversion factor (currency / bonus points) is to be applied.
Open the People→ Incentive management → Bonus system → Panel currency menu. Here you can define the following settings:
- Currency label
- Conversion factor (currency / bonus points): Enter the number of currency units which correspond to one bonus point. The conversion factor is used for calculating and displaying the monetary value of bonus points in the incentive management.
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Please note:
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Allocating Incentives to Panelists
EFS Panel offers different options for allocating incentives to panelists:
- as a reward after completing registration.
- with bonus points as a reward for taking part in a survey.
- as a reward to panel groups.
- as a reward to any pools of panelists which you select via panelists administration.
- as a reward to individual panelists.
Rewarding Registration with Bonus Points
Providing default values for a language version
If bonus points are supposed to be allocated on registration, you can pre-set the amount to a default setting for all candidates of a language version on the tab Configuration in the Website → {Selected language version} menu in the “Number of bonus points granted on registration” field.
Allocating bonus points depending on way of entry
If you would like to allocate bonus points for only a particular way of entry or you would like to assign a different number of bonus points than the standard setting for a particular way of entry, you can do this in the People → Panel configuration → Ways of entry menu.
Open the way of entry, for which the bonus points should be assigned and enter the desired number in the field “Number of bonus points”. Click on Save to confirm the setting.
If you would like to undo this setting and have the default number automatically assigned again, delete the entered value, leave the field empty and Save.
Rewarding Survey Participation with Bonus Points
If you wish to reward participation in a panel survey or a master data survey, you can choose among the following options
- Allocation of bonus points on the system final page: Usually, you want to reward the completion of the questionnaire. Specify the desired amount of bonus points in the menu Project properties → Survey messagesmenu in the “Number of bonus points to allot when reaching standard final page” field.
- Allocation of bonus points on additionally created intermediate final pages: If you want to allocate points on intermediate final pages as well, you can define the desired amounts for each page in the menu Project properties → Bonus points configuration.
- Bonus triggers: Using a bonus trigger, you can reward the arrival at a specific questionnaire page, the correct answering oa a question or another self-defined event with an allocation.
The same panelist can receive several rewards in one survey, if necessary, e.g. one reward per trigger and one reward on the final page.
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You can reward completion of a survey with bonus points. Subtracting of bonus points is not reasonable in this situation, and therefore not permitted. |
Defining the reason for the allocation
The reason given in the panelists’ account statements and in the bonus points log is defined on the Project properties → Survey messages menu in the „Entry into the panelist’s bonus points history“ field for all allocations of the project. If you allocate bonus points at several points of your questionnaire, please take care to enter a general, meaningful text: It is not possible to define a dedicated text for the bonus points log for every trigger and every final page.
In multilingual projects, enter the translation of the reason in the Language editor → Survey messages menu.
Controlling Bonus Payments
Most panels have a mechanism on the personalized homepage, through which a panelist can initiate the payment of bonus points, e.g. a small shop or a form which is used to exchange “bonus points into vouchers”.
- The sending of vouchers can be handled completely inside EFS. If necessary, the process can be automated as well. For the checking and issuing of the requests for vouchers, please use the People → Incentive management → Bonus system → Issuing of vouchers menu.
- Other payment types will usually involve external work steps, as e.g. the mail dispatch of bonuses. The features of the People → Incentive management → Bonus system → Payment list menu allow to check the payment requests and to track external progress, in particular.
- The payment requests are recorded in the system. You can check them before further processing and e.g. cancel inappropriate requests.
- Payment requests which have passed the check successfully can be downloadded for external processing.
- As soon as the external payment process has been completed, you can register the completion of the process inside EFS.
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On the Website → Bonus management menu, you can define which bonuses are offered to the panelists. |
Sending Confirmation Mail upon Bonus Redemption
Smooth and correct functioning of incentive management processes is business-critical for many panel operators. Therefore, EFS allows you to set up a confirmation mail that will be sent every time a panelist redeems a bonus via the website. Thus, you will be informed of payment requests early on, allowing you to quickly check and process redemptions. You may also use this function to give the panelists themselves confirmation of the redemption.
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Please note: A separate mail is sent for each redeemed bonus. |
- First, create a mail template of the “Standard mail” type. You can use the following mail wildcards:
– The wildcards for participant variables #u_000n#, which are filled with the data of the respective panelist.
– The wildcards for master data #m_000n# and #md_000n#.
– The following wildcards, only available for this particular function, containing information on the redeemed bonus: #item_title#: Bonus title; #item_description#: Description; #item_description2#: Description 2; #item_category_title#: Bonus category title; #item_selected_amount#. Value of payment; #item_vendor#: Manufacturer. - In the website editor, open the page used for conducting the redemption process. In the standard panel, this is the page labeled “Redeem points”.
- Select the desired template in the “Mail template for confirmation mail” field of the “Bonus list and redemption” page module.
- Specify the desired recipient in the field below.
– Optionally, you can enter several recipients separated with commas.
– If you wish the panelists to receive a confirmation as well, use the wildcard #u_email# to include the panelists’ e-mail addresses. - Confirm by clicking on Save.
Viewing the Payment Requests
1. Aggregate View
In the People → Incentive management → Bonus system → Payment list menu, you can view and edit the panelists’ payment requests.
The overview lists the payment requests aggregated by bonus type and month.
- Bonus types with open payment requests (i.e. statuses “earmarked” and “exported”) are clickable: By clicking on the title or the Edit icon, you can open a list of payment requests with statuses “earmarked” and “exported” and process them.
- Bonus types without open payment requests are not clickable anymore.
- Via the Detail view button, you can access a list of all existing payment requests, including those which have already been processed. See the next section.
You can use the search function to restrict the display by request status, bonus type and category, accounting date and type of payment.
2. Detail View
In the aggregated view, click the button Detail view.
The detail view contains all existing payment requests, including those which have already been processed.
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Optionally, you can allow your panelists to name an alternative recipient address for a bonus. E.g. they can name their place of employment, or the address of friends who are to receive the bonus as a present. If this feature is activated, the alternative address is queried during bonus redemption, stored in context of the specific redemption process and listed in the column „Altern. recipient“ in detail view and export. The feature requires special programming. Otherwise, the column „Altern. recipient“ is visible, but it won’t be filled. If you are interested, please get in touch with the support. |
You can use the search function to find individual panelists or to restrict the list by request status, bonus type and category, accounting date and type of payment. You can also display deleted panelists.
Via the Excel export and CSV export buttons, you can download the contents of the list. Please note: As soon as you download the data, the status of all exported records with status “earmarked” will be changed to “exported”. Thus, payment requests which have been exported for external processing can be recognized easily and you can prevent duplicate export and, more important, duplicate payment.
3. Payment statuses in detail
The request statuses are used to describe if a payment request has been processed, and with which results.
Status | Meaning |
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| earmarked | This status is automatically assigned to all new payment requests. It is changed as soon as an administrator exports the data for external processing or changes the status to “paid” resp. “canceled”. |
| exported | As soon as you export the data from the detail view, the status of “earmarked” payment requests is changed to “exported”. Thus, payment requests which have been exported for external processing can be recognized easily and you can prevent duplicate export and duplicate payment. |
| paid | This status is assigned to payment requests when an administrator has applied the “write off” action. Usually, this happens once the request has been processed outside EFS, i.e. once you’ve sent, for example, a bonus to the panelist. |
| canceled | This status is assigned to payment requests when an administrator has applied the “cancel” action. |
Processing Payment Requests from a Specific Time Period
To process payment requests effectively, you will often not work through them request by request, or by bonus type. Instead you want to process all requests entered in a given time, mark them and then proceed to the next batch. The payments administration allows you to merge the export of the data and the status change into one single step. Please proceed as follows:
- Click on the Detail view button.
- Use Extended search to restrict the list to payment requests with status “earmarked”. Optionally, you can also restrict the selection to a specific bonus type and a specific time period.
- The earmarked (i.e. not-yet-processed) payment requests from this time period will be listed.
- Click on the Excel export resp. CSV export button and store the exported file. During the export process, the status of the selected earmarked requests is automatically changed to “exported”. Thus, payment requests which have been exported for external processing can be recognized easily and you can prevent duplicate export and, more important, duplicate payment.
- You can now process the requests outside EFS, e.g. by sending bonuses to the panelists: All necessary data are contained in the exported file.
- To log the results of the external actions in EFS, tick the “Actions” checkbox for the processed requests, select the action taken in the drop-down list (“write off” or “cancel”) and confirm with Execute. Subsequently, the status in EFS is changed to “paid” or “canceled”.
Next time you enter the payments administration, you can easily recognize all new requests: They are assigned the “earmarked” status, while the already processed requests have at least the status “exported”.
Processing Payments by Bonus Type or by Individual Request
Alternatively, you can process payments by bonus type: If you click on the title of a bonus type or on the Edit icon in the aggregated view, a dialog opens, in which you can view all open payment requests of the respective bonus type and month (i.e. all payment requests with statuses “earmarked” and “exported”). After processing the payment requests outside EFS, use the “Actions” checkbox and the drop-down list to enter the result (“write off” or “cancel”) into EFS.
Prize Draws
In the People → Incentive management → Prize draws menu, you will find an overview, which contains a complete list of the prize draws set up for this panel. For every prize draw the table lists a short description, date of creation, last change, status of the prize draw and the number of prizes and participating group. You can display or hide columns using the View function, and you can search the table contents using the usual search functions.
Via buttons and icons, the following actions can be triggered:
- Button Create prize draw: Opens the dialog that enables you to create a new prize draw.
- Icon Edit prize draw: Opens the dialog shown in Figure 10.7 for the selected prize draw.
- Icon Archive: Displayed as soon as the winners have been paid, enabling you to archive the prize draw.
- Icon Delete prize draw: Initiates the removal of the prize draw.
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Access to the Prize draws menu is protected by the ACL right panelgrat: Read rights are required for accessing the prize draws or creating new prize draws. |
Properties of Prize Draws
Status of the prize draw
The status of a prize draw describes how far you have progressed with the overall processing of the prize draw and the allocation of the individual prizes. The overall status of the prize draw corresponds to the most advanced status among the individual prizes, i.e. it will change to “Winners paid” as soon as the first winner has been assigned the status “Winners paid”.
Status | Explanation |
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| Created | The prize draw has been set up, but prizes have not been defined yet. |
| Prizes defined | The prizes which can be won have been set. |
| Winners drawn | The prize draw has been played out. |
| Winners informed | The winners have been informed. |
| Winners paid | The prize draw is over. |
Conducting a Prize Draw
1. Creating a prize draw
In order to set up a new prize draw, please proceed as follows:
- Click on the Create prize draw button.
- The edit dialog for the new prize draw is opened. It contains a sequence of tabs, that must be worked through sequentially during the course of the prize draw. The processing stage is shown using traffic-light icons. You start on the 1. Select participants tab, which contains all essential information about the prize draw.
Enter suitable data in the text fields “Title of prize draw” and “Description”.
Select the group category and the participating group from the drop-down list.
Confirm by clicking on the Save button.
The new prize draw is created and you are taken to the next tab 2. Prizes. As long as no prizes are defined, the prize draw’s status is “Created”.
2. Defining prizes
The prizes are defined on the 2. Prizes tab. Please proceed as follows:
- Enter the name, number and price pro unit for each prize.
- Click on Save to confirm your entries.
- EFS automatically calculates the total price of the prize and the total cost of the prize draw.
- If you want to add another prize, click on the Add row button.
Enter the data and Save again.
Add more rows if necessary. If there are redundant rows, activate the checkbox “Delete” and Save.
3. Drawing the winners
The draw itself is carried out on the 3. Prize draw tab.
- Below the overview, you can find the number of participants.
- The participants’ chances of winning for individual prizes are listed.
- The traffic light icon in the “Info” column shows if there is a sufficient number of participants to assign all prizes. Each participant can be assigned only one prize.
Please proceed as follows:
- Check all details very carefully since you cannot edit the prize draw further once winners have been drawn.
When the editing process is genuinely finished, trigger the real prize draw by clicking on the Assign winnersbutton.
Now the winners will be drawn automatically. The status of the prize draw changes from “Prizes defined” to “Winners drawn” and the 4. Winner tab is opened automatically.
4. Paying the winners
In the last step, you use the 4. Winner tab to organize the payment process.
- The tab contains an overview of all winners with name, e-mail address and assigned prize. (Read rights for “panel_email_gratification” are required for viewing the email addresses.)
- With the help of the search function, you can select one or more winners.
- Use the “Actions” checkboxes and the drop-down list to notify winners or change their status (see below).
- Using the Excel export resp. CSV export button, you can export the currentlydisplayed winners e.g. for external processing(see below).
Informing winners
If you select one or more winners and apply the “Send e-mail” action, the standard mail form opens. You can write a special notification or use a mail template of the type “Winner mail”. The following wildcards can be used:
- Participant data, master data and panel specific wildcards specially for mail dispatch (see “EFS Survey”, Chapter 12.2.4).
- #prize_draw#: Title of prize draw
- #prize#: Prize
As soon as you have written to a winner, the status is changed automatically to “Winners informed”.
Changing statuses of winners to “informed” or “paid”
You can change the statuses of winners manually, for example to log the dispatch of a notification by postal service or a payment executed outside of EFS Panel. Search for the desired winners in the overview, activate the “Actions” checkboxes, then select “Set status to notified” / “Set status to paid out” and confirm with Execute.
Exporting the winners’ data
By clicking on the Excel export resp. CSV export button, you can export a file that contains the contact details of the winners (first name, name and e-mail address), the allocated prize and the status of the specific allocation. (Read rights for “panel_email_ gratification” are required for viewing the e-mail addresses.)
Archiving Prize Draws
You can archive a prize draw by clicking on the Archive icon. Archived prize draws can be read, but it is not possible to make any changes. To reactivate a prize draw, click the Reactivate icon.
Campaigns
You can conduct promotional campaigns based on the principle of offering rewards to subscribers who canvass new subscribers. In this process, all panelists or selected groups are asked to invite others who may be interested in the panel during a period you have defined. To support this, a predefined invitation mail is provided in the personal area of the panel site. The panelists can then add personal comments and send the mail to friends. For each succesfully canvassed friend, i.e. for each person that has registered and completed the master data survey (i.e. disposition code 31, 32 from EFS 9.0 on), the panelists will receive a reward. The candidates who join the panel as a result of a promotional campaign are easily recognized in the system because they are assigned a separate way of entry.
Overview of Campaigns
The People → Incentive management → Campaigns menu contains an overview of all promotional campaigns.
For each campaign, the participating group and the current status are displayed.
As usual, simple and extended search modes are available. The extended search function allows you, for example, to identify promotional campaigns that were started within a certain period.
By clicking on the View button, you can activate or deactivate table columns or change the number of rows per page as usual.
You can download the list via the Excel export / CSV export buttons.
Via the icons in the “Actions” column, you can access additional data or execute actions:
- Edit: Opens the edit dialog.
- Copy campaign: Creates a copy of the campaign.
- Campaign statistics: Opens a statistics which shows the results of the campaign
- Archive: The status „archived“ is assigned to the campaign. Please mind that once a campaign has been archived, it is not possible to reactivate it.
- Delete: The campaign is removed.
Using the drop-down list below the overview, you can edit several campaigns at once:
- Delete: The selected campaigns are removed.
- Change status to activated / finished / archived: The status of the selected campaigns is changed.
Properties of Promotional Campaigns
1. Properties
The table lists all properties of promotional campaigns.
Field | Meaning |
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| Title of campaign | Assign a meaningful title once you have created several campaigns; this will make it easier to distinguish between the individual projects later on. |
| Description | Additional internal descriptive text. |
| Group category | The main category of the group that is to participate in the campaign. |
| Group | The group that participates in the campaign. |
Upper limit of friends to be canvassed | You can specify an upper limit for the number of friends to be canvassed. Specifying such a number will make it harder to abuse your campaign: If you do not use a limit, it will be possible to dispatch an unlimited number of invitations. That would not serve the purpose of a content-related campaign. At the same time, specifying an upper limit allows you to limit the number of bonus points a panelist can receive for canvassing friends. Up to 999 friends per recruiter are permitted per campaign. |
Upper limit of friends to be canvassed per week | This restriction is provided to give you another control option for a campaign. To define the starting point of the weekly intervals, select the first day of the week in the global website configuration. A practical example: You allow an active panelist to canvass 100 friends. If you limit the maximum number of friends canvassed per week to 25, that will give them the possibility to invite 25 friends every week. This has the added advantage of allowing you to plan for a fixed maximum number per week. Up to 127 invitations per recruiter are permitted per campaign in a week. |
| Beginning / End of campaign | The campaign is automatically started and ended on the dates specified. This allows you to control its duration. You can subsequently extend or shorten the deadline. |
| Canvassing bonus (points) | Specify the number of bonus points a panelist will receive for successfully canvassing a friend. The number of points should be in a reasonable relation to the number of points assigned for other actions such as registration or participation in a survey. For example, a panelist would probably find it absurd it they received, say, 50 points for registration, but only 5 points for canvassing a friend. You can only ensure the success of a campaign by giving an incentive that will appear strong enough. |
| Mail template | In the drop down list you can select the mail template (see above). |
2. Processing status
The processing status indicates how far along the respective campaign has progressed. The following processing statuses are used:
Step | Explanation |
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| Created | The status of a newly created campaign. |
| Activated | The campaign has been activated. The panelists can use the campaign functions during a specified period. |
| Finished | The campaign has been finished. Reactivation is possible. |
| Archived | The campaign has beenarchived. Archived campaigns cannot be edited or copied anymore. Please mind that once a campaign has been archived, it is not possible to reactivate it. |
Creating a Campaign
Creating a mail template
Switch to the menu Libraries → Mail templates and create a mail template for a new campaign. Assign the template the type “promotion mail”.
Please note:
- The sender can be selected from one of the addresses under Mail templates → Mail senders
- Subject:
- In a standard panel, the panelists cannot see the subject when completing and sending the mail. The recipients, on the other hand, will see it in the subject of the mail.
- Choose a factual, self-explaining title, and keep it free of promotional slogans such as “Make money now”. You have to assume that the campaign may be abused or that recipients who are neither involved or interested may receive your promotional mail and consider it spam.
Text:
The panelists can see your text in the form, when completing and sending the mail.
The e-mail must always contain a link to the panel site in order to enable the potential panelist to find the panel. To produce this link, insert the #url# wildcard, which will be replaced with a link containing an automatically generated registration key when the promotional mail is sent.
Furthermore, it is recommended to incorporate the name and e-mail address of the canvassing panelist into the mail, using wildcards. This gives the recipient an opportunity to check the origin and reliability of the e-mail.
You may also want to offer a contact address for complaints in order to uncover and remove black sheep among your panelists.
In a standard panel, the form which panelists use for campaigning contains two entry fields for personal messages. To insert the entries of the panelists in these fields into the mail template, use the wildcards #promotion_header# und #promotion_footer#.
Designing the “Tell-a-friend” form
Please mind: in a standard panel, the form on the website contains two entry fields for personal messages. The wildcards #promotion_header# und #promotion_footer# are used to insert these entries into the mails (see above). If you intend to permit only one personal message, or no personal texts at all, please do not forget to remove the entry fields in the corresponding template “func_tell_a_friend”.
Creating and activating a campaign
- Switch back to the People → Incentive management → Campaign menus.
- Clicking on the Create campaign button will open the form for creating a new promotional campaign.
Enter the necessary data.
Then, click on the Save button.
The promotional campaign will now be created and listed in the overview table under People→ Incentive management → Campaigns. It has the “Created” status. In order to start the campaign, you must click on theActivate link to change the status to “Activated”.
Editing a Campaign
Clicking on the name of a campaign in the overview table will automatically direct you to the “Edit campaign” entry form. This page is largely identical to the entry form you used to create the campaign. The only addition is the “Status” field, which shows you the current status of the campaign.
You can edit the entries as desired and then accept your changes by clicking on the Save button.
Allocating the Candidates from a Campaign to a Way of Entry
For each new promotional campaign, a dedicated way of entry with the same name is created automatically, to collect the canvassed candidates and e.g. allow creation of aspecial group.
- As usual, you can find this way of entry in the People → Panel configuration → Ways of entry menu.
- If you want to create a group which contains the panelists canvassed in a specific campaign, make sure that this automatically-generated way of entry is only used for this specific campaign.
Please mind that specific tell-a-friend links must be used for invitations in context of promotional campaigns. They are inserted with the wildcard #url#. You do not use the normal registration keys, which are allocated to specific ways of entry.
Checking the Success of the Campaign
The campaign statistics, which can be accessed via the icon with the same name in the campaigns overview, includes the following information:
- Detailed data describing the success of the campaign.
- A list of all participating promoters including an overview on their personal campaign results.
You can download the following data:
- List of recruiting attempts: This list contains all recruiting attempts, including the name of the promoter, the e-mail address of the friend and in case the attempt was successful, the date of registration and the status of the master data survey.
- List of invited people: This list contains all persons who have been invited, but who did not respond yet i.e. complete at least the registration form. It does include the invitation code sent in the tell-a-friend mail.
Field | Meaning |
|---|---|
| Number of potential canvassers | Sum of the members of the selected panel group. |
| Persons written to | Sum of the already-dispatched tell-a-friend mails. |
| Registered persons | Sum of recruited persons who have completed the registration form, but who have not participated in the master data survey yet or from EFS 9.0 were screened out. |
Registered persons with completed master data survey | Sum of successfully-canvassed persons. Please mind:
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| Persons not registered | Sum of persons written to who have so far neither registered nor completed the master data survey. |
Average number of attempts to recruit per potential canvasser | (Persons written to) / (Number of potential canvassers) |
Average number of recruited panelists per potential canvasser | (Registered persons with completed master data survey) / (Number of potential canvassers) |
| Info | ||
|---|---|---|
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Please mind:
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