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How many of the panelists who have joined your panel in the last three months are male or female? What is their educational background and how did they actually join your panel? How many panelists have received more than two surveys in the last 4 weeks and what age group do they belong to? These are all questions you can answer via the Panel statistics menu in the People module – provided, of course, that you have saved the relevant master data for your panelists. Your panel statistics can contain information on various general criteria such as category and group membership, entry period, panel status, individual master data and performance data. The performance data also includes tracking variables, which are particularly interesting for analysis and evaluation purposes. These variables record how panelists interact with your panel (e.g. number of survey starts, number of sample memberships, number of bonus points received). More information on the topic of tracking variables can be found here: Tracking Variables https://qbdocs.atlassian.net/wiki/pages/createpage.action?spaceKey=~7120208cccb5ff3706465482544efb0b37fd09&title=Tracking%20Variables. In the following, will show you all the steps to configure and create detailed panel statistics using two different examples.
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In the Base area, select the variable md_age: Age for Split variables. The age of panelists is recorded in this master data variable. Information on creating and managing master data can be found here.
Under Entered panel from and Entered panel until, select the start and end time for the period you want to filter by.
We would like to create statistics for all panelists – regardless of their status. Therefore, activate the checkbox for Select all in the Panel status area.
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The complete documentation for the EFS People module and all its features can be found here.
Further information on the Statistics menu can be found here.
Our two step-by-step guides Efficient Panelist Management in the People Module and Automating Processes in the People Module also offer practical detail information on the People module with helpful examples.
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