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All tracking data explained below cover at most the 380 days default interval. This applies, in particular, to counter variables as e.g. track_num_completed: This value is the number of all completed panel and master data surveys during the last 380 days. 





Variable

Meaning

Export variable

Data type

Description

track_date_avgratinggiven

Date of last rating given



From EFS 10.3: Date of last rating given. This date is technically necessary for tracking the average values.

track_date_avgratingreceived

Date of last rating received



From EFS 10.3: Date of last rating received. This date is technically necessary for tracking the average values.

track_date_completed

Last completed survey

modcpl

Date

Date of the last completed survey. Is set when the panelist reaches the final page of a panel or master data survey and is assigned status 31 or 32.

track_date_invited

Last invitation

modinv

Date

Date of the last invitation to a panel or master data survey.

The first mail sent to the panelist in a project is regarded as the invitation, all subsequent mails are counted as reminders. It does not matter if you send the mails from inside a sample or if the dispatch is triggered by an update rule.

track_date_quality

Last quality problem

modqul

Date

Date of the last quality problem. Currently, a quality problem is defined as the panelist’s quality correction value being smaller than 0.2. This requires activation and triggering of quality correction in the respective survey.

There are plans to develop a more advanced definition of “quality” for tracking purposes for a future release.

track_date_quoted

Last rejection due to closed quota

modqut

Date

Date of the last rejection due to closed quota. This rejection occurs when a panelist is assigned status 35, 36 or 41 upon reaching the final page in a panel or master data survey.

track_date_ratinggiven

Date of last rating given



From EFS 10.3: Date of last rating given.

track_date_ratingreceived

Date of last rating recei- ved



From EFS 10.3: Date of last rating received.

track_date_reminded

Last reminder

modrem

Date

Date of the last reminder of a panel or master data survey. Each repeat mail sent to the panelist in a project is regarded as a reminder (i.e. as of the second mail all subsequent mails are reminders).

track_date_sampled

Last sample membership

modsam

Date

Date of the last inclusion of a panelist into the sample of a panel or master data survey. (The sample “Internal” is considered, too.)

track_date_screened

Last screenout

modscn

Date

Date of the last screen-out. A screen-out occurs when a panelist is assigned status 37 upon reaching the final page in a panel or master data survey.

track_date_started

Last survey start

modstr

Date

Date of the last survey start. This covers the following cases:

  • a panelist starts a survey.

  • a panelist restarts a survey after reset with / without deletion of data.

  • a panelist restarts a survey when multiple participation is permitted.

track_date_unavail

Last unavailability

modunl

Date

Date of the last unavailability of the panelist.

  • Unavailability (disposition code 15) is manually assigned by the admin in the Sample menu of a panel or master data survey on the Sample contents tab.

  • If the EFS mail server already fails when trying to send a mail, e.g. due to a faulty mail address, then unavailability is assigned automatically.

track_num_ avgratinggiven

Average rating given



From EFS 10.3: Average value of the ratings given by the panelist.

track_num_ avgratinggiven1, 2, 3

Average rating given(



From EFS 10.3: Average value of the ratings given by the panelist, restricted to the last 4 / 8 / 12 weeks.

track_num_ avgratingreceived

Average rating received



From EFS 10.3: Average value of the ratings received by the panelist.

track_num_ avgratingreceived1, 2, 3

Average rating received (last 4 / 8 / 12 weeks)



From EFS 10.3: Average value of the ratings received by the panelist, restricted to the last 4 / 8 / 12 weeks.

track_num_ completed

Number of completed surveys

numcpl

Counter

Number of all the surveys the panelist has completed within the last 380 days. This includes only panel and master data surveys in which the panelist has reached the final page and was assigned status 31 or 32. Each project is counted only once, i.e. several completions of the same project (e.g. in case of multiple participation) do not count repeatedly.

track_num_ completed1, 2, 3

Number of completed surveys (last 4 / 8 / 12 weeks)

numcpl1, 2, 3

Counter

track_num_completed value, restricted to the last 4 / 8 / 12 weeks.

track_num_ credit

Received bonus points



From EFS 10.3: Number of bonus points received.

track_num_ credit1, 2, 3

Received bonus points (last4/8/12 weeks)



From EFS 10.3: track_num_credit value, restricted to the last 4 / 8 / 12 weeks.

track_num_ incomplete

Number of incomplete surveys

numinc

Counter, derived

track_num_started-track_num_completed-track_num_- screened-track_num_quoted

Please note: If a panelist participates repeatedly in a survey and reaches various statuses on the final pages, e.g. first 37, later 31, this can result in a negative value or 0. Therefore, the results are limited to the range 0...n. If the result of the calculation is < 0, then 0 will be displayed.

track_num_ invited

Number of invitations

numinv

Counter

Sum total of invitations to panel or master data surveys within the last 380 days.

The first mail sent to the panelist in a project is considered an invitation. Please mind:

  • Thefirstmailiscategorizedas“Invitation”independent of the mail template type and the function used for dispatch.

  • The second and all following mails are usually counted as reminders in “track_num_reminded”.

  • Another mail from the same project will only be catego- rized and counted as “Invitation”, if, for example, a sample was deleted after dispatch of the invitations, then a new sample was created and a panelist was invited anew.

track_num_ invited1, 2, 3

Number of invitations (last4/8/12 weeks)

numinv1, 2, 3

Counter

track_num_invited value, restricted to the last 4 / 8 / 12 weeks.

track_num_ quality

Number of quality problems

numqul

Counter

Sum total of quality problems. A quality problem is defined as the panelist’s quality correction value being smaller than 0.1. Repeated quality problems of a panelist in the same project are not counted repeatedly.

track_num_ quality1, 2, 3

Number of quality problems (last 4 / 8 / 12 weeks)

numqul1, 2, 3

Counter

track_num_quality value, restricted to the last 4 / 8 / 12 weeks.

track_num_ quoted

Number of rejections due to closed quota

numqut

Counter

Sum of rejections due to closed quota. A rejection occurs when a panelist is assigned status 35, 36 or 41 upon reaching the final page in a panel or master data survey. Repeated rejections of the panelist in the same project (multiple participation) are not counted repeatedly.

track_num_ quoted1, 2, 3

Number of rejections due to closed quota (last 4 / 8 / 12 weeks)

numqut1, 2, 3

Counter

track_num_quoted value, restricted to the last 4 / 8 / 12 weeks.

track_num_ ratinggiven

Number of ratings given(


Counter

From EFS 10.3: Number of the ratings given by the panelist.

track_num_ ratinggiven1, 2, 3

Number of ratings given (last4/8/12 weeks)


Counter

From EFS 10.3: Number of the ratings given by the panelist, restricted to the last 4 / 8 / 12 weeks.

track_num_ ratingreceived

Number of ratings received


Counter

From EFS 10.3: Number of the ratings received by the panelist.

track_num_ ratingrecei- ved1, 2, 3